Over the last decade, the retail industry has had a phenomenal growth. All figures show their success and efficiency and many studies have shown the role of customer reviews in encouraging ambivalent purchasers to buy items online. There have been numerous studies on why people read and trust these comments and taking for granted the important role of customer reviews in determining buying deci...

Any organization needs to conduct surveys and collect reviews, in order to improve their product quality. There are number of websites which deals with product reviews. All these reviews are nothings but the opinions of people all over the world about different products. These reviews are very huge and difficult to analyse. Opinion polling has been traditionally done via customer satisfaction s...